I created this interactive interview using xtranormal.com. I found this very interesting to make as it was new and exciting, and very effective in illustrating my information.I believe that my media product is successful as it uses real media conventions although it slightly subverts. I have achieved this through market research and careful planning. It is successful at meeting the research that I did as it illustrates youth of today. And it also refers to films that I have watched in my media class, for example, 'This Is England' and 'Shank'. My product also works with the idea that youth can very often be portrayed in a negative light and this brings in the idea of moral panic and shows youth to dominate society.
My product works with the conventions of Drama with the camera angles and shots, for example, a close up showing anxiety or fear. My partner and I subverted conventions by the use of flashbacks which aren't usually seen in short films.
In summary, my media product used many conventions from real products to aid in me creating a fluid plot with good camera shots and angles.
We tried to embody verisimilitude by shooting it at a school, and the audience will be able to relate to it as everybody goes to school.

Below is a voice note adding to my evaluation:

Q2:How Effective is the Combination of Your Main Product and Ancillary Texts

From audience feedback I was told that the combination of my main product and ancillary texts worked quite well together. The most common thing I was told was that 'The use of the same music in the film and in the trailer is very effective as it makes it memorable.'
This is key as the repetition of the song creates familiarisation with the audience and will entice them to want to watch my product. This was also the case with the font in the title sequence in the film and the font in the magazine article. The use of this repetition can create a brand for my film and this will further its popularity. With the theme of 'The struggle for Identity' as my basis, I feel that the picture in my article was quite effective. This is because only showing half of the face connotes that she doesn't have an identity and also implies some sort of struggle.
Overall, I feel that all three products complimented each other and linked quite well into my research and planning.


Question 3: What have you learned from your audience feedback?
Through this audience feedback I learnt ways in which I could improve the production. After interviewing a sample from my target audience, I learnt that many found the plot confusing, some even said that a better actress was needed.
This has lead me to think of ways that I would change my production if I were to do it again, and I thought that I would be better if:
-I had a range of actors/actresses
-Had a more vibrant location
- Thought more about props

I also thought of some additional ideas, such as:
-A variety of ethnicities to be displayed in my production to really show the theme of identity
-I would also add a voice over and sound bridges into the film as it is a way of showing the plot in a different light

I believe that the audience feedback has been very useful for me as it allowed me to see what I could have done differently and showed me what was effective in my product.

Theories

Theories that are incorporated in my product
These theories enabled to me to look at my product from a different angle and see if they linked in with audience theories.

Over the shoulder shot
Establishing shot

I believe that my product was effective in using various shot types and conventional ones such as the establishing shot which serves to set the scene and show the audience where it is going to be set. The use of this was effective as it added realism and shows vital information before the disequilibrium starts. I think that watching films like 'West 10 LDN' helped me learn the conventions, although many of the shots were arial shots and I couldn't fulfill these as I didn't have the equipment.

Time Management

Time management was an issue that my partner and I could definitely work on. We strayed from the SMART targets that we made previously and this was quite bad as it interfered with editing time. In hindsight I would have had a time management meeting where my partner and I discussed how much time we would spend on each aspect of the production pieces. Our time management was also affected by the delay of the equipment being delivered to our college and other technological problems such as the apple mac computer network being down. In future, I will leave time for problems like this to prevent them affecting my work.

Here is the radio trailer we produced using Final Cut Pro Ignore the images, they aren't supposed to be there!!!


Below are the two trailers I analysed:

Pariah Edited

Pariah (ORIGINAL)

(Starts with music from the film)


Voice: Sometimes saying nothing is the best thing to do.

Starring Best Newcomer: Debbie Adedeji
From the makers of ‘The Highlife’ comes ‘Pariah’

Reviewer 1: It was a very moving film.

Fade into music and fade out

Reviewer 2: The twist at the end was really unexpected and made the film a must see.

Fade into music and fade out

Reviewer 3: The characters were so realistic and really showed the issue well.

(With music in the background)
-‘Groundbreaking short film of the year’ says The Sun
-‘Manages to portray serious issues in a way that entices the viewer’ says The Independent
-‘A fascinating and captivating tale that compliments the British Film Industry’ says Time Out


















Ancillary Task 1



To create the magazine article I used Adobe In Design. I didn't have any problems with this task as I have used it previously to create a magazine.
The image used is of our main character, Debbie. I thought it was effective that it only shows part of her face as it plays with the idea of the struggle for identity.
The colour scheme used is black, white and red and the layout is similar to a 'fact file' (below).

As we didn't use an original track, I sent a message to the creator of the music to ask if i had permission to include it in my film. They agreed and said that they would love to see the finished product.

Below is a print screen.
[Click to enlarge]



We chose this as we felt that it fitted in very well with the themes of our film and worked very well with the plot and location.

As the genre of our film is drama, we thought that it would be best that we keep within the genre and find some music to suit this.
When beginning this process, I thought of drama films that I had already seen and the type of music that was used in them. For example, 'Adulthood' had quite dramatic harsh music to portray how the character felt and to show the themes (see below).

The genre of grime music was used in the 'Adulthood' film and it acted as a link to the themes of youth in the film and it linked with the characters and storyline very well. This is what I aim to do with my music choice.
The other genre that I looked at was R&B. This is quite effective as well as the lyrics are meaningful compared to genres such as rap, and the beat can also make a difference and add character to the film. However, as we wanted to use the track in the background of our film, we felt that it would be best if we chose a song without lyrics.

Here is another example of music from a drama film:

Above are some shots from our editing session where we discussed the organisation of clips and the way our montage will look at the end of production. We realised that the current order that it was in didn’t shape the plot properly. We also found that some parts of the film were long and drawn out and that we could cut it to prevent our audience from losing interest. We also found some shots that we could use to create suspense and drama and they were quite shadowy, this would link in with the Neo-Noir movement.



Maslow's heirachy of needs is important when creating a production piece as each member of our target audience has needs. We have chosen to cater for the younger demographic as we believe our
theme (the struggle for identity) is something that young people can relate to and is something that we would be able to portray effectively.
Our target audience ranged from 16-24 as we believed this was the average range that our piece would appeal to.

We have chosen to rate our film as a 15 as it doesn't involve any violence, vulgar language or sex, however, it does involve suicidal references.

The fact that our pice incorporates slang into it serves as an audience pleasure as it is something that they are able to relate to.

Fonts

We wanted our whole production to have good continuity so we thought that it would be good to have one strong font in the title sequence of the film and in the magazine article.

We chose the American Typewriter Font as we thought that it was quite edgy and related to the theme of identity.
Other fonts we used weren't as effective and were harder to read.

Magazine Research

At our second meeting we planned dates for filming, as we couldn’t upload our current footage onto the Apple Macs because our college was having some technical difficulties with the computer network.

We also looked at the storyboard and separated it over a course over 3 weeks so we had sufficient time to film each scene.

Equipment List

Various pieces of equipment to film at our chosen locations.
We will need:
This is the equipment that I will need to use for my production and the Blackberry Smartphone serves as a research tool as well as a prop in the film. Before using the cameras

Symbolism & Motifs

Throughout the media course, our teacher has been building up our knowledge of films, genres and directors. We have watched films from
'This Is England' to 'Fish Tank'. When watching all of these films, I noticed that each and every film had hidden connotations and symbols to represent things.
My partner and I decided to use a Swan in our film to symbolise hope and freedom.

Storyboard

The concept of a storyboard is imperative to production as it acts as the basis of the film and aids in the filming process.

‘Storyboards are graphic organisers such as a series of illustrations or images displayed in a sequence for the purpose of pre-visualising a motion picture, animation, motion graphic or interactive media sequence including website interactivity.' - Wikipedia

The common storyboarding used today was pioneered at the Walt Disney Studio in the 1930s. Gone with the Wind was one of the first live action films to be completely storyboarded.

Below is the storyboard I created.







[Click image to enlarge]